This site-specific, text-based vinyl lettering installation is shown here installed at the Rochester Art Center, MN, USA, where it covers five architectural columns.

Each column of text contains all the words needed to construct a popular love song. When presented in this manner, the emotions and sentiments lose their impact, and the over-riding message is one of banality. The words and repetitions become formulaic, and by extension are able to be reduced, reused and recycled.

text columns