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Untitled
2011 GOLD VINYL LETTERING 45′ WIDE Gold vinyl lettering spans 45 feet across the atrium wall at the Rochester Art Center in Rochester, Minnesota. Boldly stating “If you can’t make it right make it big”, the text is self-referential, commenting on it’s own scale. It also references the institution, the notion of artwork within...
It’s always good to use first person in the narrative (Variations…)
On each of five architectural columns, a column of vinyl lettering text contains all the words needed to construct a popular love song. When presented in this manner, the emotions and sentiments lose their impact, and the over-riding message is one of banality. The words and repetitions become formulaic, and by extension are able to be reduced, reused and recycled.
