Gold vinyl lettering spans 45 feet across the atrium wall at the Rochester Art Center in Rochester, Minnesota. Boldly stating “If you can’t make it right make it big”, the text is self-referential, commenting on it’s own scale. It also references the institution, the notion of artwork within such an institution and contemporary culture as a whole.

2008
NEON SIGNS
APPROX 8′-10′ IN LENGTH

On each of five architectural columns, a column of vinyl lettering text contains all the words needed to construct a popular love song. When presented in this manner, the emotions and sentiments lose their impact, and the over-riding message is one of banality. The words and repetitions become formulaic, and by extension are able to be reduced, reused and recycled.

This site-specific installation is shown here installed at the Rochester Art Center, Rochester, MN, USA. The image below details the contents of the text columns.

Digital prints on canvas are framed in ornate gilt-effect wooden frames. The quotes are extracted from press articles written about the artwork of tectonic industries. Quotes are presented in chronological order, and the series is ongoing.